Who is it for?
Fine Hair looking for volume.

Description:
Joico Joiful Volumizing Shampoo has a gentle cleanser that washes away excess oils and impurities that can weigh hair down. Leaves strands clean and uniquely nourished

Directions for use:
Apply to damp hair.
Lather with water, gently massaging.
Rinse with care.
Repeat if necessary.